THE DE LUXE BOUTIQUE
STH: When did you become interested in fashion?
DB: I have always had a love for fashion, in one way or another, since I was a child. I learned from a young age that fashion exposes a part of our personalities before we even know what it is. I remember my mom and me designing my school uniforms in elementary school, because I never wanted to look like the other children. We had tennis skirts, capri shorts, culotte pants and bow ties made for my school uniform. I guess you could say, my style as always been outside the box while setting my own playful, new trend every season. My motto has always been fashion is an extension of who you are and it is okay experiment with fashion. Why? Because fashion is a part of all of us in which we create an emotional bond with and revealing the people we admire and/or want to emulate.
STH: Who would be your fashion role model/icon?
DB: My fashion role model/icon would be Rihanna. Her fashion is playful and effortlessly fly like beautiful art. She is never afraid to experiment with her look and isn’t afraid to show a little skin.In addition, Rihanna’s style is the perfect balance of rock-and-roll superstar and high, glamorous fashion icon. Oftentimes, her style as well as mine, is fearless and cannot be defined as it is continuously evolving while pushing the fashion limit.
STH: What are some major setbacks that you’ve had in this particular business that you had to overcome?
DB: Some major setbacks that I have with opening my online boutique business that I am currently overcoming is building and reaching out to my niche clientele while creating a sense of trust in the buyer. Trust is extremely important to The Dé Luxe Boutique’s success, because the entire online purchase experience depends solely on trust.
STH: How long have you been a business owner?
DB: I have been a business owner since December 5, 2015. I launched The Dé Luxe Boutique January 5, 2016.
STH: What inspires you to keep up with the current fashion trends?
DB: To be honest, I keep up with the latest fashion trends via Press Releases, Fashionista Website, StyledOn, Social Media Sites (Instagram, Facebook, Twitter and Pinterest), fashionista/ street fashion bloggers and celebrities. I try my best to keep up with the fashionistas, what was the hottest outfits the night before and which celebrity had the best dress moment.
STH: From an aspiring boutique owner’s perspective, what are some challenges you’ve had along the way?
DB: Some of the challenges I’ve had along the way is finding the right products to sell while staying true to my company’s vision and brand. While searching for the perfect products for my customers, I have to make sure the product has high quality and I have to ask myself “Would I wear this? Would my customers wear this?”In addition, the major lesson I had to learn was “Dé Luxe Boutique is not for everyone.And that is okay. Every woman is not ready to convert to a Bold, Feminine, Luxurious, Sophisticated, But Sexy Dé Luxe Gal.”
STH: What is your favorite item in your wardrobe?
DB: My favorite item in my wardrobe is this black high-waist faux leather high low skirt I purchased from Dé Luxe Boutique.I could dress it up with a body suit and cape blazer and some pumps; or I could dress it down with a graphic t-shirt, flats and a fitted cap. I love to get pieces I could dress up and down while being comfortable.
STH: What motivates you to continue to do what you’re doing?
DB: The vision God instilled in me and my son who call me his “Superwoman” motivates me to continue to do what I am doing. Do I have some days I want to give up? Of course I do. But when I lean on God’s understanding and my faith, I remember that owning a business takes hard work, time and determination. As my mom tells me, “It takes six months to build a Rolls-Royce and Rome was not build overnight". I learning to enjoy the process, because if I want to achieve a big goal that is bigger than me, it will take time.